An Examination Of How Successful Essay Mills And Contract Cheating Services Have Been In Integrating Within Different Academic Disciplines – Presentation From Plagiarism Across Europe And Beyond 2019

During Plagiarism Across Europe And Beyond 2019, I presented a new study examining the extent of contract cheating across different discipline areas.

There will be a full paper based on this data, but you can see some of the highlights as they were shared during the talk. The slides I used are available on my SlideShare account. The slides are also included below.


The paper considered the demand for contract cheating services, based on requests posted online by students across multiple previous studies. These noted that the extended area of Business attracted substantial contract cheating requests.

New data presented looked at the online visibility of contract cheating service marketing across 19 main discipline groups, as identified by the UK’s Higher Education Statistics Agency (HESA). This showed that, although essay mills are already visible in search engine results, most disciplines show several opportunities for further essay mill exploitation.

The visibility of discipline specific contract cheating advertising is surely something that search engines, such as Google, need to address with their algorithms. They should aim to ensure that students looking for help online receive useful information rather than links to essay mills.

Exploring Low-Cost Contract Cheating Provision Enabled Through Micro-Outsourcing Web Sites – Presentation From Plagiarism Across Europe And Beyond 2019

My recent research has focused on the companies and writers who are fueling the contract cheating industry.

The Plagiarism Across Europe And Beyond Conference 2019 provided me with the opportunity to update the audience with my latest research in the area. This was focused on changes on the way in which the use of the Fiverr.com marketplace is used by writers, with comparative research from 2016 and 2018 presented.

The slides I used are available on my SlideShare account. They are also included below.


As the slides show, the supply of essay writing labour on Fiverr.com has increased. At the same time, the pricing of essays has dropped substantially, potentially making this more affordable to students.

A full paper based on this area is in review, giving more observations on the underlying data analysis. There is a lot more data on sites like Fiverr.com that is ripe for analysis and which will provide more evidence about the scale of essay mill operation and the continued development of the contract cheating industry.

The Underlying Causes of Academic Cheating – Keynote Presentation From Westminster Higher Education Forum On Contract Cheating

The Westminster Higher Education Forum held an event focused on contract cheating on 22 May 2019. I delivered the opening keynote as part of a wide range of talks addressing the contract cheating problem.

During my presentation I considered the reasons why students cheat, including examples from my previous research in South East Europe and my recent paper examining why students say they cheat on Twitter.

The slides I used are available on my SlideShare account. They are also included below.


I argued that there are multiple reasons why students cheat, but much of this comes down to the easy availability of contract cheating services, ready to take advantage of students when they feel under the most pressure.

The whole event was interesting, with a lot of focus on the legal approaches to address contract cheating and the grey areas surrounding this, such as how far students can use proofreading services.

Social Media Enabled Contract Cheating – Presentation From Canadian Symposium On Academic Integrity 2019

What can we learn about the contract cheating industry from social media? That’s the question I asked when I delivered the feature presentation for the first Canadian Symposium on Academic Integrity.

Having often presented previously on social media use in higher education (and, of course, on contract cheating), this presentation afforded me the opportunity to bring both these topics together for the first time.

The slides I used are available on my SlideShare account. They are also included below.


For me, this was a really interesting presentation to deliver, with lots of new ideas. These include everything from how contract cheating providers attract students to do business to them, to how they recruit writers, to how they hold their own conferences to develop writers and how contract cheating businesses are now being sold and traded like any other legitimate company.

Thanks to Sarah Eaton and her team for organising such an interesting event. Here’s a photo Sarah captured of the packed room of people attending.

Seven Concerning Ways Essay Mills Are Connecting With Vulnerable Students

Essay mills, contract cheating providers and individual academic ghost writers are becoming increasingly savvy regarding the money on offer. They know about the need to market their services to prospective students. They are finding new ways to connect with students, many of which have their basis in the same marketing techniques that legitimate businesses use to engage their customers.

This blog post discusses seven of the more unusual customer engagement techniques that essay mills are known to be using. The information from this post could be considered anecdotal, but is has been gathered from a variety of discussions with academics and ghost writers, research presentations, media stories and my own experience observing the continual fast pace of development within the contract cheating industry.

 

Method 1 – Using Students As Brand Ambassadors

For a long time, essay mills have been finding students willing to represent their brand on campus. This is exactly the same process legitimate businesses marketing to students, such as nightclubs, food services and recruiting employers, use to expand awareness of their brand.

Here, students take responsibility for getting the word out about the company they work with. There are all kind of ways that they can do this, but often this will involve making leaflets, flyers and posters visible to other students. The student may receive a bursary, or may get a commission for every sale, with trackable links. Essay mills can quickly set up a new variant site for their service, with a university name or location embedded in it. This makes sales easier to track and can make it look like the service is operating locally or is officially endorsed by a university. A variant of this technique has also seen students used as brand ambassadors to recruit other students as paid ghost writers.

 

Method 2 – Disguising Themselves As Tutoring Services

Contract cheating services have been observed presenting themselves as proof reading services, copy editing services or tutoring services to thinly disguise their real offer. The service may initial appear to be legit, but may then upsell their real offer to the student. Other apparent support services may not even go through this pretence, or may have chat windows that pop up on their website offering essay writing and assignment production services.

A particular concern has been raised with tutoring services. These can operate within a university, for example when a student’s individual requirements have indicated that they need to be provided with further access to a tutor. That tutor is often only paid for the hours directly worked. Some tutors have admitted that they will see what kind of support the student needs and, if this goes beyond that which can be provided in the time available, they will use the contact as a bridge to offer contract cheating services, subtly or otherwise. Since students can become dependent on contract cheating services, this university provided introduction can be lucrative for individual contract cheating providers who choose to promote themselves through this route.

 

Method 3 – Sponsoring Stalls At Welcome Events

Many universities hold events for new students during a Welcome Week or Freshers Week. One common event is a Welcome Fair, where different companies and student societies set up stalls to interact with the new students. Commercial stalls are often seen at these events since they bring in money for a university or its Student Union and help to subsidise the running costs.

Contract cheating companies have been observed becoming involved with these welcome events. Although they may not blatantly offer a stall themselves, they have more subtle ways to be involved, such as sponsoring a stall run by students. The stall can be encouraged to host flyers or other materials about the essay mill. A recent example of this from an Australian university saw the advertising materials being presented in Chinese, making them hard to spot by anyone not familiar with that language.

 

Method 4 – Offering Students Free Essays For Referring Their Friends

Rather like a pyramid marketing scheme, essay mills are always keen to increase the number of customers on their database. Even if they don’t directly make a sale, just the email address of a student is of value to each business. That gives the essay mill the option to keep targeting the potential customer, offering them discounts until they buy. A referral is much more powerful than a standard advert. It demonstrates to students that they are simply following in the footsteps of a trusted colleague.

As well as providing an incentive for a converting referral, such as credits towards a free essay or a discount code to use on a subsequent purchase, essay mills can present this to students as if they are doing their friends a favour. They are providing them with access to the same support service that they used.

 

Method 5 – Setting Up Fake University WhatsApp Groups

Contract cheating providers seem to be investing more time and effort to develop relationships before going in for the sale. Those relationships can be nurtured using cheap international labour. One way they’ve begun to do this is by setting up WhatsApp group which is aimed at students from a particular university and which may appear to be endorsed by that university. Students preparing to go to university are often looking for supportive communities and can easily sign up for unofficial groups (if their university or specific subject even offers an official group at all).

How these groups work is that they initially operate appearing to be like a legitimate group. Workers representing the contract cheating provider take their time to get to know students. They find out about the student, their life, their frustrations and deadlines. When the pressure ramps up, they then move in for the sale, often presenting themselves as a fellow student showing the service they used when they were stressed and which a student can use to. These are the same techniques used in all kinds of other scams, such as catfishing.

Contract cheating services are also finding ways to get access to existing student WhatsApp, Facebook and WeChat groups. Many of these groups require little in the way of verification to join and posts are not always closely monitored by universities. And, many of these groups are set up by students, so are not directly part of a university at all. I’ve heard, for example, of essay mills joining groups set up to support students in individual university halls.

 

Method 6 – Providing Free Online Resources In Exchange For An Email Address

In the world of online marketing, contact information is king. Advertising on essay related terms can be expensive. Instead, companies are finding alternative services that they can provide, in return for which they a valid student email address or mobile phone contact number.

Generally, access to free software seems to work well for essay mills. This can include software that they claim detects plagiarism, access to large databases of sample essays, or use of referencing software. Essay mills have also been observed offering a certain amount of custom writing for free, such as the first page on a longer essay. Although this may seem counter-intuitive, the cost of offering such a service is low, perhaps only a dollar or two per page, certainly lower than the cost of a pay-per-click advert against a popular search term. Having writers create free original essay samples also keeps them busy, useful if they are salaried. Even if the student does not go on to order the full essay, the service still has the sample page available to use, as well as details about an assignment that a real student is undertaking.

Students who have used a free service like this can also be at the risk of blackmail.

 

Method 7 – Signing Up For Courses To Get Direct Access To Students

Contract cheating services have become wise to the idea that their best mechanism for connecting with students is to be inside the same courses as the students are. They are signing up to those courses to get access, particularly MOOCS and other large online courses where the students are unlikely to be personally known by teaching staff and the number of potential contacts can run into the thousands.

Having such access, whether it is in the form of email addresses, or the option to set up an off-site community, can be of immense value to contract cheating providers. They can present themselves as specialist in a particular course. They can access all the same resources used by legitimate students, including lecture notes, tutor access and library resources. Some companies have been observed operating a second side-hustle, by selling materials from within the course through sites such as CourseHero.

A variant of this technique has also been observed where contract cheating services do not need to register as a student themselves at all. Instead, they wait until orders for essays and assignment solutions come in from students. They then get direct access to the site from their customer instead. This approach raises all kinds of cybersecurity issues and asks the question do universities really check if the correct people are accessing their servers.

 

Stay Alert To The Changing Contract Cheating Industry!

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As this blog post has indicated, contract cheating services and essay mills are able to get their message out to students on campus. Their techniques are developing all the time as bright new entrepreneurs choose to enter this lucrative space. There are all kinds of other techniques in use. Connecting with students through social media properties, for example, is common.

I’ve recently heard about essay mills becoming even more brazen, sending out sales people to go into university canteens and other areas popular with students to talk directly about the ways in which they can help them.

I share new contract cheating industry developments all the time in my academic integrity talks and training sessions. Click here to contact me if you’d like to discuss ways in which I can work with you or your staff and students.

Do stay alert to changes in the contract cheating industry. The past few years have seen continual developments. Such changes to essay mill and contract cheating provider operation are likely to continue and the pace of industry change may even accelerate.

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