Using Social Media For Academic Staff As A Component Of Continued Professional Development

A tweet of mine from Social Media for Learning in Higher Education 2016 conference, for which the tweet was well-received across the academic community, sums up a change with the potential to benefit academic staff appraisal processes for those involved with teaching and learning work.

Taken out of context, as short tweets so often can be, the tweet doesn’t fully capture the detail from a rewarding presentation on the weekly #LTHEchat Twitter chat. These weekly Wednesday evening sessions have now grown into essential activities for many in the higher education teaching and learning space.

I often follow #LTHEchat live (or catch up on the Storify summary afterwards) as the chats are interesting and wide-ranging. I also try and add to the chats when I have something useful to share, although my direct teaching and learning role is now rather diminished compared to the classroom activity I was involved with a few years ago. The timeslot also doesn’t always work for me, although participating during the scheduled live hour doesn’t seem to matter, as many of the tweets chats continue well beyond the official 21:00 at Wednesday finish time.

The tweet I quoted from #SocMedHE16 reflects that some attendees of the weekly #LTHEchat said that they had asked for this social engagement to be included in their annual appraisals as part of their Continued Professional Development (CPD) activities. There was no indication that this is yet a widespread activity, but perhaps pushing this as an extension of current and recommended CPD best practice is a way forward?

In my experience, current expectations of CPD for staff appraisal processes tend to focus on tangible activities with training elements. This can include attendance at internal or external staff development and training courses, including those taken online. They can include presenting at and attending suitable conferences. Other closely related areas, such as gaining professional certifications or fellowship of the Higher Education Academy, are also often included.

I believe that an important part of staff appraisal processes is to ensure that teaching active staff are thinking of themselves as reflective practitioners. Activities like #LTHEchat fit the bill for this for me.

The #LTHEchat allows people to share teaching and learning approaches that they have tried, as well as to discuss and question ideas and approaches in a safe and communal environment. Much localised good practice is shared, which would otherwise not be officially published. Chat topics can also push attendees to consider aspects of teaching and learning that would not otherwise form part of the their CPD. For instance, a previous #LTHEchat looked at contract cheating, an area close to my heart. I would like to think that this led a new group of academics to consider their assessment design and to think about how they could verify student involvement during the assessment completion process.

In these days where budgets for traditional forms of CPD can be limited, I do encourage those managers and peer reviewers involved with staff appraisal to consider alternatives to the traditional approaches. I wonder which universities will be brave enough to more formally list engagement with social media based teaching and learning activities such as #LTHEchat as part of the official metrics that can be considered during staff Continued Professional Development reviews?

Enhancing Student Employability Through The Peer Review Of Professional Online Presences Video

Here is a video version of my talk from the Birmingham City University RESCON Conference 2015. You can see the slides from the original talk and a short discussion here.

The RESCON talk was given a short time slot and hence delivered at a hectic pace. I tend to provide rather more material of interest than is strictly necessary. As is usual with these things, recording the video allowed me to explore and discuss the findings from this small research study.

I do have plenty more material available relating to Professional Online Presences, including plenty of motivational examples and details of good practice. I’m always happy to share these as part of research seminars and training suitable for both students and staff looking to improve how well they are perceived online.

Enhancing Student Employability Through The Peer Review Of Professional Online Presences

I’ve previously shared my work on integrating student Professional Online Presences into teaching at various conferences and invited talks, but it’s a couple of years since I’ve provided a research update.

The ideas are now much more accepted and mainstream when they were when I first started working in the field. Many students realise that their digital information is now available to the public and to employers – although that does not mean that they are taking responsibility for the information that is posted about them.

I’ve recently started adding an element of peer review to assess and improve the Professional Online Presences that students are producing. I used Birmingham City University RESCON 2015 to showcase a few of my favourite initial findings (although many more are available and there is further analysis that I would like to undertake before forming this into a formal academic paper).

The slides for the talk are available for access online. These can be viewed on my SlideShare account, or you can also see the slides below.

In the brief time we had for questions, I did receive an interesting idea for further analysis of LinkedIn, to see how closely student profiles match the requirements of industry.

That idea is available as an undergraduate student project if anyone would like to take on creating an automated method of analysis?

Six Lessons From The Development Of My First Set Of Podcasts

As part of a recent project with the Higher Education Academy, I developed a set of audio podcasts looking at how students can create their own Professional Online Presence to aid in their employability.

The podcasts created are available here, and a blog detailing their production is also available.

During the time podcasting, I’ve come up with a set of six lessons which I think will help anyone looking to follow in my footsteps.

Overview of the lessons from developing podcasts for the Higher Education Academy


Lesson One – Podcasts should be developed as a series of short audios (10 to 20) minutes

I shied away from the idea of long audios or an open-ended series, since planning out a short sequence of podcasts is much easier. Each podcast can also serve a very clearly defined purpose, so this makes them simpler to record. Any extra ideas are better covered in an additional podcast, rather than making each one longer. Adapting a short section of a longer lecture can work well.

There are educational advantages to this too, since modern learners engage better with smaller chunks (and there is nothing to stop someone from choosing to listen to two or more podcasts together if they feel so inclined).


Lesson Two – Don’t just audio record lectures and assume that they will be “good enough”. Repurposing and rerecording parts of existing lecture notes works for some subjects

Much of the research I read suggested that just recording a lecture was a bad idea. My own experience of listening to recordings of live events concurs with this.

I think a podcast is much better thought of as a simplified version of a radio recording. Within education, this will often be without all the “bells and whistles” since this is often being developed for a small audience on one particular course (although trying to make things more widely useful is never a bad idea).


Lesson Three – Time needs to be allocated to produce podcasts to a high standard

This is one on the sticklers when using podcasts in an educational setting. Creating good online resources of any kind takes time and this is no different where podcasts are concerned. If these were just requested to be done on top of all other types of teaching, it’s very unlikely that much of use would ever be developed.

Some institutions get around this by just recording audio versions of lectures, which, as I’ve already discussed, I feel is undesirable. A separate time allowance to engage with podcasting and to learn the associated technical skills is needed.


Lesson Four – Focus on creating podcasts using information that works in a non-visual format

This was one of the biggest challenges with the set of materials I set to adapt, which were PowerPoint slides. By their very nature, Professional Online Presences are visual and tutorials on areas such as LinkedIn would have benefited from being able to show what the screens looked like. I got around this by keeping the material at a high level, which is probably sensible, since versions of social media sites such as LinkedIn do change rapidly and I didn’t want the podcasts to date.

Otherwise, careful consideration has to be made as to what materials are turned into podcasts. Some material does not require a display at all and so would be idea for podcasting. Highly technical presentations, by contrast, seem unlikely to be suitable source material for good podcasts (but alternatives, such as video presentations, could be considered).


Lesson Five – Podcasts do not have to be perfect. So long as the sound quality is good, slight wording errors and corrections are fine

I don’t think anyone expects an unscripted audio to be perfect. This is no more the case in a radio interview or anything that could be considered as an equivalent to podcasts to the masses. It is okay to make small mistakes and then just keep going, or add a small correction where needed.

This is an area that holds people back, but just like people barely notice a mistake in a conversation, it’s the same with podcasts. Even where are multiple mistakes, or you end up at a loss for words, the format of short podcasts as mentioned in Lesson One is also useful, as this means that there is only a relatively short amount of material that has to be recorded again.


Lesson Six – Audio recording is simple, but the technical challenge comes from making the podcasts available and getting them listed on iTunes

Although I’m a technical person, this is where I found the biggest challenge with the podcasts. Creating the audios was easy enough and once I had a proper plan to work from (essentially, an edited version of the PowerPoint slides) I was able to talk around them and record the audio. This is where it does help creating podcasts covering material that I’ve taught to multiple groups of students and to other academics.

The biggest technical challenge was getting the podcasts online, getting them working in an iTunes formatted RSS feed, and getting the feed submitted to iTunes. Even using a WordPress site and plugin, there were still parts that just wouldn’t work correctly and took a lot of hours searching for solutions. My considered opinion of this one is that every web host is set up slightly differently for podcasting. There are some paid solutions that will host podcasts and these might be better considered than trying the DIY approach like I did.


I hope that this set of lessons does provide some talking points and things to consider if you are thinking about podcasting. I think it’s very worthwhile, but just start off with a short series of podcasts like I did – and don’t worry too much if things go wrong. The second series of podcasts will be much better!

Improving The Professionalism Of Student Emails

As a modern academic, my email inbox is continually overflowing with emails from students, asking questions and seeking advice. However, many students seem completely unaware that sending emails brings with it the need for a form of etiquette. This is not the same as sending a quick chatty message to a friend.

Bad email habits are not only frustrating, but they stand a real danger of ruling students out from work opportunities. There is an art to sending an email. My belief is that this needs to be taught at school and reinforced at university in a similar way to writing formal letters was taught in former years.

All too often, bad emails do not even make it into my inbox.

The university I work for currently has a clear format for staff emails, but many students ignore it, choosing to abbreviate my name, or attach it to be student email domain. None of these approaches will ever reach me (in fact, the latter will likely end up with a student who is unlucky enough to share the same name as me).

Likewise, our university spam filter is very unforgiving for emails that are short or not properly structured.

Here are a few tips for students who are sending emails to academic staff and who would like a sensible and considered reply.

1. Is an email really necessary?

Being a university student, there is an expectation that you should be able to research and find information. I continually get sent emails asking questions that are clearly answered in module notes, or which could be solved by a quick search on the internal university systems.

2. Is the email going to the correct person?

Again, this is one of those questions that can often be answered through some quick research using the university systems, but it is pointless sending me questions about assignments on modules taught by other people, because I am not equipped to answer them (and even where I have some idea of the answer, it would still not be appropriate for me to take the place of, and possibly contradict, another member of staff). Likewise, the university has a large team of people to deal with administrative issues.

3. Not every email can be dealt with immediately

Sending an urgent message a few hours before a deadline will not always lead to a response. Likewise, sending an email that requires a lot of work, or needs to go to another person, will be put to one side until the right amount of time can be devoted to it. Likewise, whilst I personally have been known to check emails at odd times of the day and night, this can’t be an expectation, and there are often times when I am traveling and unable to answer emails (or at least the associated information needed for a sensible response).

4. Email is not a substitute to class attendance

I can’t reteach a class that has been missed using email. Period. If this has been missed for some unforeseeable reason, such as illness, I will try and help to recap important points at another time, but there is a limit to how much support can be provided through email. This is particularly true for mathematical and technical subjects, which do not translate well to email.

5. Don’t send the email in the form of a video

This is one of those growing trends, to record a video and send this to be watched and responded on. It’s very unlikely I can do this. My desk in the office isn’t set up to view videos, and frankly I don’t have the time to deal with this. In order to have any chance of answering emails, I also answer them on my phone when I’m away from my desk.

6. Treat every email as if it would be viewed by an employer

That means that it needs to be written using correct and sensible English, with capital letters in the right place. I have great difficulty deciphering emails sent with abbreviated words.

7. Send all academic contact from a professional email address

Generally, all contact should come from a student email address. Not some random Hotmail account. Otherwise, there’s just no way to decide whether this is the correct students asking for information, or someone else trying to fish out information. Likewise, I also can’t respond to questions about progress from parents and guardians, since this is an environment full of adults and it would be a breach of data protection to give out that information.

8. Provide the information necessary to receive an answer

When I get sent a short email saying something like “when it the exam?“, it’s impossible to answer it. Students often assume that I only teach one subject, when in fact I am currently coordinating five modules this year (plus the BSc Computer Science course at Birmingham City University). The largest module I coordinate has 370 students on it. That question could relate to any of those subjects. That is before the fact that anyway I will refer students to their individual exam timetable, since I have no direct access to see what rooms have been allocated.

9. Don’t overload me with information

Brevity (within the bounds of politeness) is important. That’s one reason why many staff are starting to communicate directly with student groups through Twitter, rather than by using email at all. This also means that emails should be kept to the point. This is particularly true when sending attachments. I get students every year emailing massive project reports which take a while to download and open, and for which it is then impossible to comment with any depth. As well as filling up my inbox, potentially meaning that emails from other students are not received, this is inconsiderate. a short attachment, with a set of associated questions is fine, or alternatively these can be saved until a more appropriate time such as a scheduled class or meeting.

10. Use a community to answer where possible

I find that one of the best places to ask questions is on the Moodle site for each of my modules, or in another similar community. That means that all the staff and students involved with the module can help to supply an answer, rather than just me alone. It also means that there is often no need for students to continue to ask similar questions.

11. Include a subject line

Although options for contact like Facebook messaging do not require a subject line, a traditional email does. I have rules set up to help me to automatically filter and manage my email. I also scan subject lines to help me to find emails I can answer quickly, so that simple question are not kept waiting, as well as to find information I need in my email inbox at a later date. Every email should have a clear subject line covering the topic of the email (not blank, and certainly not a subject line like “Hi”).

12. Focus the emails for one person

Another trend I’ve seen is students simply including a load of staff names in an email and sending it out to all of them. The net result? It’s likely that staff will assume that the email is not intended for them, or that someone else will answer. Then, no answer will ever be received. Likewise, sending the same email to multiple staff, but sent separately, is also frowned upon. It’s just wasting staff members time and duplicating effort.


What Do You Think?

Those are just some of my observations about poor quality emails. I’m sure there are a lot more I could include, as I come across bad examples of emails every day (but I would not want to share them, to protect the guilty).

What other help would you offer for students looking to send emails? Do you feel that this is a problem? Do you have any good Open Educational Resources to share? Feel free to share your thoughts, and perhaps there will be enough material for a follow-on article.

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