1000 Twitter Impressions Per Day In 2016 – Use These Twitter Strategies To Get Your Tweets Noticed

Having an active and engaged Twitter audience is of increasing importance to academics looking to market themselves. As an academic whose work and influence spans multiple fields, ranging from promoting and marketing courses, helping students to develop contacts and gain employment, working with startup companies and promoting my research and media interests, my Twitter network covers several different types of people.

I’m now in the position where my tweets are consistently receiving an average of over 1000 impressions per day and, in many cases, substantially more impressions. I’ve analysed my successful tweets of 2016 and used these to identify the general strategies that have worked best for me.

I’m presenting the 2016 Twitter analysis in the form of a set of slides. These slides can be viewed on my SlideShare account. You can also see the slides embedded below.

 

Based on this analysis, I can recommend the following 10 strategies. They should be appropriate for academics, but also anyone looking to increase their exposure on Twitter.

Strategy #1: Use tweets with photos (or include other images)

Strategy #2: Mention influential people in tweets (so long as they will care enough to retweet)

Strategy #3: Mention companies who will want the publicity in tweets

Strategy #4: Use tweets to promote the agenda and events of the company that you work for

Strategy #5: Tweet positive comments relating to the achievements of others

Strategy #6: Engage with Twitter hashtags, or generate them when they don’t already exist

Strategy #7: Use multiple tweets on a related theme to build interest

Strategy #8: Retweet other people to help them increase their Twitter reach

Strategy #9: Attend (or organise) events and engage with them widely on Twitter

Strategy #10: Tweet interesting content on a regular basis

Marketing in a professional manner on social media should be a key part of how all academics and students operate. By looking at these strategies and identifying how they apply to you, it should be possible to easily extend your Twitter reach.

Will Tweeting Get Your Next Essay Written For You?

As part of my continued research into the marketing of essay writing services, I’ve always been amazed by how developed the industry is that is funnelling students into using cheating services. I’ve covered the use of Twitter as part of this industry in talks before, but I haven’t written about it in detail on my blog.

One observation I’ve made is that a student only has to tweet about having an essay to write, an assignment to produce or a homework to complete and they’ll immediately begin receiving writing offers from individual writers and companies offering to do that work for them. Some of the wider issues behind this formed the focus of a Twitter conversation I had with AcadEnforcer, which you can see captured in this Storify record.

Now, perhaps a wider question to be asked here is, would you hire an unknown writer who contacted you through Twitter? It is hardly difficult to find companies and individuals who are offering academic writing services for students and to perhaps identify those from whom you could perhaps have a great level of confidence that they would deliver what they had promised.

It would be interesting to commission a larger volume of written work from a selection of different writers and companies, then to verify the academic quality and originality of the results. Although there have been some small scale studies of this, they are hardly conclusive. In many studies, particularly those undertaken by media contacts, they can only budget to buy a single assignment. Even larger studies tend to bottom out at three pieces of work and these are not always solutions to the same assignment problem, making direct comparisons of quality and pricing difficult.

If any funding providers are in a position to commission and support a larger-scale study where we can buy and analyse ghostwritten work produced by essay firms, I would be keen to share my expertise on contract cheating and to be involved.

The Best Way To Take Notes At Conferences And Workshops?

When attending an academic conference or workshop, it’s always useful to take notes. There might be some good ideas shared during the workshop which don’t exist on slides circulated afterwards (often the case during discussions). And, it’s unlikely that sessions will be recorded (and that you’ll have time to watch them).

But, too often notes end up being hastily scribbled down or not referred to again.

What many events are now doing is encouraging notes to be taken and shared using social media (and tablet devices, smart phones and laptops).

For instance, a workshop I was recently involved with ended up with both Twitter and Facebook discussions (here are some examples of what was recorded on social media during the event).

In this case, the Facebook discussions took place in a Facebook group.

The Twitter discussions all used a consistent hash tag.

Both of these were set up quite independently, and so led to quite different types of discussions.

There are a lot of benefits of an approach like this to people organising (and funding) the events, particularly in the increase in visibility. In both cases, people interested, but who could not attend, joined in the discussion.

The discussion created inside the event itself is also useful, particularly where delegates pick up on similar points, engage in virtual discussion and retweet. The permanent and immediate record of the event is useful for both delegates and organisers too.

There are also criticisms to this approach. One I’ve heard is that it creates two classes of delegates – those who are involved in social media and those who are not. But, this certainly doesn’t preclude people keeping their own paper and private notes.

One way I saw this used well at a recent conference was having a blogger who was monitoring the social media channels for post ideas. That created a permanent record of what was going on to add to the (sometimes hard to find at a later date) social media discussions.

I also know of academics who use a similar approach in class, encouraging students to take and share notes using social media – something which I may well try myself over the coming year.

 

How does this approach work for you? Is electronic note taking at events useful? Just use the Comment box to share your thoughts.

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