About Thomas Lancaster

I am an experienced Computer Science academic, best known for research work into academic integrity, plagiarism and contract cheating. I have held leadership positions in several universities, with specialty in student recruitment and keen interest in working in partnership with students. Please browse around the blog and the links, and feel free to leave your thoughts.
Website: http://thomaslancaster.co.uk
Thomas Lancaster has written 165 articles so far, you can find them below.


A Decade Of Contract Cheating – Examining The Changes That Have Been Made To The Marketplace For Bespoke Essays Video

10 In 10 Contract Cheating Series – Part 2

This is the second in a 10 part series looking at the developments in contract cheating since the term was first used in a research paper and presentation in June 2006.

I’ve previously showcased the slides from my anniversary presentation 10 Years of Contract Cheating.

For the people who weren’t able to attend the talk live, I’ve also produced a screencapture video version, covering much of the same content.

The video provides more details about the contract cheating marketing innovations that I’ve included on the presentation slides.

There are lots of interesting examples discussed, including many of the people who feed into essay mill marketing and the legitimate looking jobs and careers that are available. There are also examples of how cheating services are marketing themselves to students on sites such as Facebook and Twitter.

You can follow this link to see the other parts of the 10 in 10 contract cheating series.

A Decade Of Contract Cheating – Examining The Changes That Have Been Made To The Marketplace For Bespoke Essays

10 In 10 Contract Cheating Series – Part 1

Welcome to the first in a new 10 part series looking back at contract cheating.

It’s now 10 years since I delivered the first conference paper and presentation on contract cheating, so it seems like a perfect opportunity to look back at some of the developments in contract cheating that have happened during that time period.

To kick this off, I was very happy to deliver an extended presentation at the Coventry University Conference, looking particularly at the question about how and why contract cheating sites, essay mills and ghostwriting services have increased their visibility during this time period.

You can see the slides for the contract cheating presentation on my SlideShare account. They are also embedded below.

As my first talk in front of a new audience, there was an interesting and lively discussion, with several people wanting more details about contract cheating, its prevalence and the type of students involved (all areas which I didn’t focus on during this talk). There were also questions regarding the legalities of contract cheating services. Unfortunately, most companies position their services so that the service they are offering is legal.

The talk looked particularly at the marketing behind the sites which has led to their increased prominence, all areas which I plan to look into in more detail in other parts of the 10 in 10 contract cheating series.

Mirror This Tweet Style For Twitter Success In 2016

I’ve recently been presenting some of the methods that have improved my Twitter viewership in 2016.

In this post, I’m going to take a look at the tweets I’ve made so far in 2016 which have gained more than 2000 impressions (some substantially more). The number of impressions that each tweet has received are also shown.

I’ve also performed an analysis to compare these high-performing tweets against the 10 strategies identified to see how closely these match. The analysis is slightly rough, but the strategies and analysis are shown below (you can click on the image to view it at full size):

AnalysisOfHighPerformingTwitterTweets

Strategy #1: Use tweets with photos (or include other images)

Strategy #2: Mention influential people in tweets (so long as they will care enough to retweet)

Strategy #3: Mention companies who will want the publicity in tweets

Strategy #4: Use tweets to promote the agenda and events of the company that you work for

Strategy #5: Tweet positive comments relating to the achievements of others

Strategy #6: Engage with Twitter hashtags, or generate them when they don’t already exist

Strategy #7: Use multiple tweets on a related theme to build interest

Strategy #8: Retweet other people to help them increase their Twitter reach

Strategy #9: Attend (or organise) events and engage with them widely on Twitter

Strategy #10: Tweet interesting content on a regular basis

The classifications here are slightly subject to personal judgement. They do depend on knowing my wider tweets, something that would make this automating an analysis like this difficult. But, there are some trends that seem apparent.

All of my successful tweets have taken place in association with events, whether these are talks, marketing activities such as open days, conferences or awards. They’ve also all formed part of a series of tweets that I’ve made during those events, almost always referring to companies, individuals and hashtags.

Some of the strategies can’t be directly analysed in this way, such as retweeting. It’s also subjective to consider whether content is interesting and often this is independent to the more marketing style of tweets that generate the large number of impressions.

It was also interesting to see that not all of my successful tweets include a photo (but many do).

There are certainly lessons to learn here when tweeting to get results and I encourage you to take a close look at the Twitter marketing strategy that works best for you.

1000 Twitter Impressions Per Day In 2016 (Video Version)

I recently presented 10 strategies I use to encourage Twitter engagement.

I’ve provided more detail about these strategies in this video version, looking particularly at the tweets that have got me results in 2016 and the reasons behind this.

It’s really interesting to look back and see which strategies work – and which activities I did that are useful for other professional purposes, but not strictly for viewers.

Do take a look at the video and feed back any ideas to improve engagement in the comments section below.

1000 Twitter Impressions Per Day In 2016 – Use These Twitter Strategies To Get Your Tweets Noticed

Having an active and engaged Twitter audience is of increasing importance to academics looking to market themselves. As an academic whose work and influence spans multiple fields, ranging from promoting and marketing courses, helping students to develop contacts and gain employment, working with startup companies and promoting my research and media interests, my Twitter network covers several different types of people.

I’m now in the position where my tweets are consistently receiving an average of over 1000 impressions per day and, in many cases, substantially more impressions. I’ve analysed my successful tweets of 2016 and used these to identify the general strategies that have worked best for me.

I’m presenting the 2016 Twitter analysis in the form of a set of slides. These slides can be viewed on my SlideShare account. You can also see the slides embedded below.

 

Based on this analysis, I can recommend the following 10 strategies. They should be appropriate for academics, but also anyone looking to increase their exposure on Twitter.

Strategy #1: Use tweets with photos (or include other images)

Strategy #2: Mention influential people in tweets (so long as they will care enough to retweet)

Strategy #3: Mention companies who will want the publicity in tweets

Strategy #4: Use tweets to promote the agenda and events of the company that you work for

Strategy #5: Tweet positive comments relating to the achievements of others

Strategy #6: Engage with Twitter hashtags, or generate them when they don’t already exist

Strategy #7: Use multiple tweets on a related theme to build interest

Strategy #8: Retweet other people to help them increase their Twitter reach

Strategy #9: Attend (or organise) events and engage with them widely on Twitter

Strategy #10: Tweet interesting content on a regular basis

Marketing in a professional manner on social media should be a key part of how all academics and students operate. By looking at these strategies and identifying how they apply to you, it should be possible to easily extend your Twitter reach.

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