I’ve recently been presenting some of the methods that have improved my Twitter viewership in 2016.
In this post, I’m going to take a look at the tweets I’ve made so far in 2016 which have gained more than 2000 impressions (some substantially more). The number of impressions that each tweet has received are also shown.
I’ve also performed an analysis to compare these high-performing tweets against the 10 strategies identified to see how closely these match. The analysis is slightly rough, but the strategies and analysis are shown below (you can click on the image to view it at full size):
Strategy #1: Use tweets with photos (or include other images)
Strategy #2: Mention influential people in tweets (so long as they will care enough to retweet)
Strategy #3: Mention companies who will want the publicity in tweets
Strategy #4: Use tweets to promote the agenda and events of the company that you work for
Strategy #5: Tweet positive comments relating to the achievements of others
Strategy #6: Engage with Twitter hashtags, or generate them when they don’t already exist
Strategy #7: Use multiple tweets on a related theme to build interest
Strategy #8: Retweet other people to help them increase their Twitter reach
Strategy #9: Attend (or organise) events and engage with them widely on Twitter
Strategy #10: Tweet interesting content on a regular basis
The classifications here are slightly subject to personal judgement. They do depend on knowing my wider tweets, something that would make this automating an analysis like this difficult. But, there are some trends that seem apparent.
All of my successful tweets have taken place in association with events, whether these are talks, marketing activities such as open days, conferences or awards. They’ve also all formed part of a series of tweets that I’ve made during those events, almost always referring to companies, individuals and hashtags.
Some of the strategies can’t be directly analysed in this way, such as retweeting. It’s also subjective to consider whether content is interesting and often this is independent to the more marketing style of tweets that generate the large number of impressions.
It was also interesting to see that not all of my successful tweets include a photo (but many do).
There are certainly lessons to learn here when tweeting to get results and I encourage you to take a close look at the Twitter marketing strategy that works best for you.