Here’s a copy of a talk that I delivered for the Cheltenham and Gloucester branch of the British Computer Society.

The talk is designed to show some of the methods that I’ve identified for Computing Professionals to build a professional brand online, primarily by using social media and their own professional websites.

To keep this presentation light, I’ve included plenty of examples. These are based on my experience, from work I’ve done with students and from other professionals I know who use social media in their business.

The slides are hosted in my SlideShare account (Thomas Lancaster on SlideShare).

The correct use of social media by students is a particularly hot issue within teaching right now.

I do believe that helping students to build their own personal brand whilst they are studying will help them with their long-term career.