The Only Titles You Need For Your Lectures, Presentations, Blog Posts And Academic Papers

..and the blog post tile I’ve chosen here is just linkbait.

You can go ahead and use the ideas in this post for your next journal paper submission, but chances are it will be rejected.

But catchy titles mean something. It’s why in the era of fake news, we click on things that seem unbelievable or which we don’t think could be true, just to find out we’ve been tricked and we’ve not.

I shared a set of catchy titles relating to plagiarism and several people asked how I generated them.

My favourite title is the first one, which is aimed at getting students interested.

Make Your Parents Proud By Learning Plagiarism

And, I can so easily imagine someone running with just that title (but hopefully not delivering on the promise).

A lot of it is about turning plagiarism on its head from what students expect.

Template Titles

You could use almost all of those titles, with slight modifications, to talk about other subjects.

Many work for academic integrity just as well as plagiarism.

You could say:

Make Your Parents Proud By Learning Academic Integrity

But it doesn’t have quite the same ring to it, does it?

There’s Big Money In Academic Integrity” might do better.

But, the fact is, most of these titles are generated from templates. If you look at what’s trending on a site like Buzzfeed, you’ll see the same patterns appearing in titles again and again.

And, so many of them have a number in the title somewhere. You can base your own title on that and you’re already well-positioned to get attention.

(and no, I don’t consider putting your own subject into a standarised title format to be plagiarism)

Title Generators

You can go one-step further.

Many of the titles that work most cleanly across different subjects (or niches) have been developed into title generators.

You just plug your subject in there and watch the generator spit out a whole load of titles until you see one you like (or one you like enough to modify a bit).

My experience is, you’re not likely to get anything exactly perfect from a title generator, but it’s pretty easy to take something they make, change it up and tidy the grammar.

Different generators work better for different subject, so it’s worth trying a few. Here are some that have worked for me:

http://www.title-generator.com | https://seopressor.com/blog-title-generator | https://www.hubspot.com/blog-topic-generator | https://www.portent.com/tools/title-maker

If you get more advanced, you can start using headline analysis as well to work out the emotional impact of your title. But that’s a more advanced marketing technique, particularly for academic work.

And, if you don’t want to use these titles for your next academic paper, that’s fine. You can always use them for the blog post to promote the paper instead.

Contract Cheating – A Decade (Plus One) Of Contract Cheating

10 In 10 Contract Cheating Series – Year 11 Review

In 2016, I quietly published a series of blog posts looking back at 10 years of contract cheating. June 2016 marked the 10th anniversary of my research referring to contract cheating. This was first being published in June 2006 (although the data referred to in that study predates this, as it was collected from 2004 onwards).

The A Decade of Contract Cheating series looked back at previous developments, considered future work in the contract cheating and debuted some new elements of research prior to formal publication.

I didn’t heavily promote A Decade of Contract Cheating when the posts were originally published, although I’ve had some good feedback relating to the series. That means that many of the posts have become buried inside the blog.

June 2017 marks 11 years of contract cheating. This brings with it the perfect time to review the A Decade of Contract Cheating series and to look at how the field is continuing to progress. I’ve summarised the posts, with links to the original discussions, in the table below.

Post Number Post Title Post Details
Part 01 Examining The Changes That Have Been Made To The Marketplace For Bespoke Essays Slides This was the first talk I delivered that really drilled down into the marketing of essay mills and contract cheating services. This marketing is one of the main reasons that the essay industry has been able to become so big. I’ve since developed these ideas much further through other presentations.
Part 02 Examining The Changes That Have Been Made To The Marketplace For Bespoke Essays Video As part of the 10 in 10 series, I recorded a separate (34 minute) version of what I billed as my anniversary presentation. Conference presentations are always tight on time, so this video version allowed me to go into more detail about the examples. Marketing is such a fast moving field that there are new developments to add to how the essay industry works even from one year ago.
Part 03 The Demand For Essay Writing Jobs A little-spoken about challenge within contract cheating has been the set of academic writers who provide essays and assignments for students. This post identifies five types of ghostwriters along with examples and details of the market that buys and sells essay writing service accounts as these are in great demand. The post doesn’t discuss the fake academic writers who are also out there, collecting money from unsuspecting students.
Part 04 Eliminating The Successor To Plagiarism – Identifying The Usage Of Contract Cheating Sites 10 Years On Slides I developed this talk as an Internet exclusive, taking the set of slides from my first conference presentation on contract cheating and annotating them with how the field had developed in the past 10 years. The slides empathise the change in marketing techniques and how the success of similarity detection software has moved the essay industry away from selling the same essay multiple times. They also show the still valid finding, that students don’t just buy a single assignment, but students continue to habitually buy assignments throughout their course.
Part 05 Eliminating The Successor To Plagiarism – Identifying The Usage Of Contract Cheating Sites 10 Years On Video The video version of the 10 Years On talk (another Internet exclusive) runs to 27 minutes, allowing me to drill down much more into the differences between the essay writing industry in 2006 and 2016. This is a useful introduction video to anyone looking to see how the contract cheating field has developed.
Part 06 The Growth Of Essay Outsourcing To Fiverr.com As part of my publications, I’ve broken the news of different sites being used to facilitate contract cheating on many occasions. Fiverr.com is part of the gig economy for cheating, offering very low cost outsourcing opportunities for students thinking outside the box of the major essay mills. Students are using this an agency style website and cutting out the other links in the cheating chain to connect together directly with writers. The site provides over 800 advertised gigs for essay writing services. In a separate investigation of mine where I priced up one of my own assignments, a literature review, most writers asked for $20 USD to complete this 2000 word literature review (just 1c per word).
Part 07 What Shape Is The Bespoke Essay Industry In Today? How big is the essay industry is one of those difficult questions to answer. I tend to play safe when asked that question, pointing instead to the massive growth of essay site marketing and visibility as being suggestive on many more sites. There have also been suggestions that, although the number of orders has grown, the amount paid per assignment has dropped, so the financial growth of the industry has also slowed. Equating known facts about the industry and search traffic, I estimate an essay industry worth £50 million per year. This is below the figures suggested by the essay mills themselves. However, when smaller players such as individual writers and private tutors are included, as well as the market for work in languages other than English, the real figure could be much higher.
Part 08 The Impact Of Twitter On The Essay Industry I was an early adopter of social media use within teaching in the UK. In the world of 2017, it would be difficult to imagine a world where students weren’t digitally led and engaged through social media. The contract cheating industry also knows this, with advertising sent to students that can be both context aware and geotargeted. This post focuses on Twitter, but as my essay marketing work has shown, similar functionality is available through Facebook, LinkedIn, Snapchat and other sites. As well as examples of adverts and classifications of users, the post also identifies the essay companies who are tweeting details of all the assignments they complete – seemingly a great way of advertising the work that can be requested, but also a possible method that academics can use to check if a request for their assignment to be outsourced has been made.
Part 09 Ten Years Of Contract Cheating Keynote Presentation Slides and Video This keynote presentation traces the movement from contract cheating being kept under wraps to becoming a highly developed and sophisticated industry. This talk firmly sets the stage for the need for open discussions about contract cheating and looks at the challenges posed by new technologies. As well as the slides, a video version of the keynote is also available with my contribution lasting around one hour (for convenience, I’ve embedded this at the end of this blog post).
Part 10 10 Contract Cheating Research Observations From The Past Decade That Have Shaped What We Know About Student Cheating Behaviour What have we discovered about contract cheating that we didn’t know before (forgive me, this is one of those list type of blog posts). I’ve picked up 10 observations from across the contract cheating literature and collected knowledge base that I think are of importance and I’ve discussed each of these. The final observation holds particularly true and I heard very similar sentiments expressed in a different study just recently. That is, all assignments are cheatable when students are inclined to cheat. To me, student engagement is key, as is their ownership of their learning journey.

Looking back at the posts, I actually cheated a little as there are only really eight subjects (in two cases, I posted slides and a video as separate entitles), but there’s still a lot of information that I hope is of use there.

As several people have expressed to me recently, I’m bad at traditional academic publishing, so there are several components that could easily form the basis for a good academic paper (if only I had an unlimited conference budget). There’s also a huge amount of material I leave buried in the slides from talks, or worse still, in the verbal and video discussions.

There is a useful book bringing the developments in the contract cheating research field together that just needs to emerge.

If you have time to look at just one thing, I think that the keynote I gave on contract cheating at Curtin University balances well the need to review the past and look ahead to the potential future developments in the field.

I’ve also since worked out how to embed the video from the keynote presentation, which you can view below.

This only seems to be a screen capture with audio, but I know that cameras were filming, so that footage might be around somewhere.

The other presentations from the symposium are worth a look as well and there’s the complete recording of an internal contract cheating workshop that I delivered. There’s also audio from the closing discussion where I was part of the contract cheating panel.

Contract Cheating And The Essay Writing Industry – Where Does The Money Go

Some of the recent contract cheating work that I’ve been engaged with and have found to be the most interesting has been looking at the marketing funnels behind contract cheating services.

These funnels are increasingly elaborate. It’s no longer enough for an enterprising individual to set up a website offering to write essays for students. The successful sites now look closely at how students will find their website, they pay big commissions to the affiliates who send them traffic and they plug into existing services designed to write essays rather than need to employ their own writers.

I explored a lot of these issues in my talk about contract cheating at the International Center For Academic Integrity Inaugural Mediterranean Conference, held in Athens, Greece.

You can see the slides for the presentation on my SlideShare account. They are also embedded below.

It is really interesting to look at all of the different individuals who are getting a piece of the money paid by a student to a contract cheating service. In many cases, only a small proportion of this goes to a writer. There’s certainly much more work on contract cheating supplier, essay mills and marketing that I hope to complete (and more formally publish) in the future.

A Decade Of Contract Cheating – The Impact Of Twitter On The Essay Industry

10 In 10 Contract Cheating Series – Part 8

This is the eighth in a 10 part series looking at how contract cheating has changed since the term was originally introduced in a research paper and presentation in June 2006.

 

The Role Of Social Media In Contract Cheating

As I’ve explored elsewhere on my blog, within my teaching and in other talks, understanding social media is now a core part of many jobs. For students, social media is part and parcel of their life.

We’re working with a generation of people who are always switched on to the Internet and wider online developments. We’re also dealing with a set of social media properties that are in flux. Where once Facebook may have been the order of the day for students, now alternatives exist that are visual from the outset, such as Snapchat and Instagram and many students engage with emerging social media that academics have barely begun to consider.

As I discussed in the video, examining the marketplace changes in how contract cheating services are promoted, essay writing services have now begun to develop full sales funnels and processes to encourage students to use their bespoke writing provision. As has happened in so many other industries, social media is now a key part of that sales funnel.

This post looks particularly at the enhanced role that Twitter now holds in helping students to cheat. I’ve chosen Twitter as I’m an active Twitter user, but you’ll find similar examples of contract cheating marketing developing on Facebook, LinkedIn, YouTube and other social media networks.

In this post, I’m going to look initially at the traditional types of accounts that exist on Twitter for essay writing services. I’m going to follow this by looking at the changes in the market and the emerging ways in which Twitter is being used to market services that provide essays and assignments.

 

The Established Essay Market On Twitter

The are many examples of contract cheating services with Twitter accounts. The image below selects just three services from around the world that are typical of traditional social media marketing.

EssayWritingAccountsOnTwitter

These accounts are all used in what I would consider to be a standard social media marketing manner. They tweet information of interest to students, provide details of their services and show positive proof to customers such as testimonials. The frequency of tweets varies.

One of the essay mill Twitter accounts has 5,950 followers. The other two selected have 854 and 905 followers. These are not untypical sizes for the number of followers, although there are many Twitter accounts for essay writing companies with fewer followers.

Using a quick search for the word “essay” in Twitter accounts and manually filtering these to accounts aimed at writing essays for students, I quickly identified 28 such company accounts, including several presenting their services as consultancy. However, a search for “UK essays” identified 41 such accounts, with very little overlap between the two lists. Some of the UK accounts are clearly local adverts for international companies. For instance, I saw one account with UK in its name, but with pricing listed in United States Dollars.

There are many other search terms that need to be considered to build up a full picture about the scale of Twitter cheating. This includes searching for terms other than essay, looking for localised accounts and finding subject specific accounts. The sample searches used also do not identify the accounts of individual writers, who may be taking business directly from students who wish to bypass established companies.

From this brief analysis, I would be surprised if the number of Twitter accounts aimed at offering assignment completion services to students was below the high three figures. A number above 1000 does not seem outside the realms of possibility.

 

Contract Cheating Help Requests Answered On Twitter

This image below shows an example of a request (which may or may not have been serious) for essay writing help on Twitter and shows the public responses that were quickly made.

WriteEssayOnTwitterThe image only captures replies that were made in public. There’s no telling how many private offers were made, or no indication if the student took any of these offers up.

It is interesting to look at the range of sites offering bespoke essay writing services. There are large companies represented, as well as smaller writers, most likely working on their own.

The student also rejected one offer outright (likely from a friend) due to concerns about the grade that would be received.

Some of the responses are personalised. Offers look like they may have been automatically generated (perhaps based on a keyword analysis of the original tweet).

I identified one company that sometimes looks out for students tweeting requests for essay help or comments that indicate that they are struggling with their essays and then retweets them.

Although they do not retweet every day, when they do this, they look for as many requests for essays to retweet as possible. For instance, on a representative day in 2016, they retweeted 8 different people who were receiving offers to write their essay – all tweets made that same day. Those people then received anywhere between 2 and 9 different visible contract cheating offers on Twitter, with a mean number of offers of 5.25.

Some of the tweets were sophisticated, including discount codes and offers to enter into private negotiations regarding pricing.

It is also interesting that a wide range of different accounts participated in making the cheating offers and they were not just the same accounts repeated each time.

 

Tweeting Completed Assignment Details

Several essay writing companies now tweet out details of assignments.

The image below shows an example of recent tweets by one such company, all of which are the start of longer text providing details of the assignments.

TweetedAssignmentDetailsClicking on the links leads to a page on the website of the essay writing service, where more details of the assignment are visible – as well as the option for a student to submit a request for a similar assignment.

The company indicated has made 16.6k tweets. Almost all of these follow a similar format to that shown in the image.

Google has indexed 33.2k pages from that same site.

It is not clear if these are the assignments that this company has produced for students, or if these come from a wider database. However, the site itself indicates that they have 18K completed orders, with 80 orders in preparation, a team of 50 writers and 3 live chat operators. The latter number, indicates the focus that this site has on marketing (supported by a live chat that opened soon after I accessed the site). It suggests the competitiveness of this market and the need to provide personal attention in order to generate essay and assignment orders.

Some sites are most sophisticated with their automated Twitter marketing. For example, I’ve seen examples where all the tweets are accompanied with images and direct buy buttons to provide even more ways for students to directly buy their assignment from that service.

 

Twitter Accounts Aimed At Recruiting Writers

Although there are many Twitter accounts now aimed at advertising different essay mills and encouraging students to visit these essay writing sites, a new trend is the emergence of sites aimed at recruiting and supporting essay writers.

This should be of little surprise. The essay industry and large and growing, so a continual stream of new writers is needed.

The image below shows an example of one such account with 2024 followers.

TweetsAimedAtEssayWriters

Many of the tweets link to the company Facebook page, which is presumably where many discussions take place. The page is private and presumably restricted to registered writers. The mix of tips and success stories is there to motivate workers.

Their site claims that they have completed 23,260 writing projects. Despite the labeling of the site with the word “essays”, it is not clear if these are all academic in nature or not.

The company concerned seems to operate the sites where it generates orders separately. That model is not uncommon.

There are other such collections of writers that exist to provide the human resources needed by other essay writing companies. They then just plug into this large pool of writers without needing to manage their own workforce. It’s not clear if the company presented here also provides such a service.

The social media promotion aimed directly at current and aspiring writers is growing. There are whole online communities devoted to this, as well as detailed guides and support services helping workers to get accepted with the major essay writing providers.

 

Twitter Accounts Aimed At Generating Commission Payments

The world of affiliate marketing is an interesting one. Essentially, companies pay people commission to send customers to them.

Many services aimed at doing assignments for students now offer an affiliate scheme, for instance, by giving a referrer a percentage of the value of any completed sales. There are whole sites set up now that appear to be reviewing different essay writing providers, but instead are actually being paid when students click through the positive reviews and place an order.

The image below shows an example of a site that has moved that affiliate model onto Twitter, and taken it one step further, by focusing on discounted offers made available to students.

EssayWritingCouponsTwitter

This particular account is relatively small, with 89 followers, but shows another emerging development in the student assignment industry.

The tweets all link to different essay and term-paper writing services. Not all of them contain a coupon code giving students a discount, but presumably all offer an affiliate commission if the student goes on and places an order.

As is common now when advertising essay providers, the advertising of the work as being “plagiarism-free” is prominent.

 

Will Twitter Continue To Enable Contract Cheating?

The sophistication of essay writing service advertising is growing. Enhanced marketing funnels, both to find student customers and to identify new writers, are emerging.

This article has only really scratched the surface on the ways that Twitter is now being used to aid in student cheating. There is much scope for further research in this area, including identifying Twitter accounts, collecting quantitative data and even automatically analysing the language used in tweets to see how successful the marketing methods used are.

Due to the huge amount of money in this industry, with estimates of tens of million pounds of businesses going through essay services every year, the attention paid to contract cheating marketing will only increase. The sites that are missing aspects of their marketing used by their competitors will be looking to develop this.

I can see a future where companies start to combine together the different Twitter marketing strategies that have been identified in this post. For instance, a Twitter account operating on a referral model and generating commissions, but tweeting higher quality content, could be successful. I can also foresee similar trends moving to other social media services (the world of Facebook and contract cheating is a whole detailed article in itself).

Twitter accounts aimed at publicising the problems and potential poor quality of essay writing services, such as the one in the image below, are beginning to appear. But, these accounts are not prominent.

AntiEssayWritingOnTwitter

The particular account shown seems to tell the story of a financial disagreement between a student and an essay writing service, with several emails displayed in images. The student was threatened with the work being sent to their department and asked to send more money. It is not clear what the end result of this case was, but highlights a danger of students using contract cheating services.

There are also other academics, myself included, who tweet stories relating to contract cheating and who play a role in balancing the heavy marketing push of such services on Twitter.

It is clear that Twitter marketing for contract cheating services will continue. There are several reasons for this.

Anyone can market their own essay writing services on Twitter. Or, they can promote the services offered by other companies. And, this social media marketing can be completed without them spending a penny. This is why Twitter marketing is proving so attractive to assignment providing services and academic ghostwriters as the world of contract cheating continues to expand.

 

This article is part of a series of posts looking at the developments in contract cheating over the past 10 years. Take a look at the other parts of the 10 in 10 contract cheating series.

A Decade Of Contract Cheating – Examining The Changes That Have Been Made To The Marketplace For Bespoke Essays Video

10 In 10 Contract Cheating Series – Part 2

This is the second in a 10 part series looking at the developments in contract cheating since the term was first used in a research paper and presentation in June 2006.

I’ve previously showcased the slides from my anniversary presentation 10 Years of Contract Cheating.

For the people who weren’t able to attend the talk live, I’ve also produced a screencapture video version, covering much of the same content.

The video provides more details about the contract cheating marketing innovations that I’ve included on the presentation slides.

There are lots of interesting examples discussed, including many of the people who feed into essay mill marketing and the legitimate looking jobs and careers that are available. There are also examples of how cheating services are marketing themselves to students on sites such as Facebook and Twitter.

You can follow this link to see the other parts of the 10 in 10 contract cheating series.

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