Some of the recent contract cheating work that I’ve been engaged with and have found to be the most interesting has been looking at the marketing funnels behind contract cheating services.
These funnels are increasingly elaborate. It’s no longer enough for an enterprising individual to set up a website offering to write essays for students. The successful sites now look closely at how students will find their website, they pay big commissions to the affiliates who send them traffic and they plug into existing services designed to write essays rather than need to employ their own writers.
I explored a lot of these issues in my talk about contract cheating at the International Center For Academic Integrity Inaugural Mediterranean Conference, held in Athens, Greece.
You can see the slides for the presentation on my SlideShare account. They are also embedded below.
It is really interesting to look at all of the different individuals who are getting a piece of the money paid by a student to a contract cheating service. In many cases, only a small proportion of this goes to a writer. There’s certainly much more work on contract cheating supplier, essay mills and marketing that I hope to complete (and more formally publish) in the future.